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The Discomfort Practice

The Discomfort Practice explores the value of discomfort in shaping who we are, how we are in the world and how it can be a catalyst for positive social evolution.

Betsy speaks to leaders, activists, athletes, creatives and others who, like her, are ‘professional discomforters’ about comfort zones, having a conscious ‘discomfort practice,’ and the superpowers that lie on the other side of stepping into the unknown. Come get uncomfortable with Betsy...

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  2. Episode #103: Oyin Adebayo on Empowering 1million Black Women

Episode #103: Oyin Adebayo on Empowering 1million Black Women

Sep 17, 2023

In this episode of the Discomfort Practice, I talk to the mighty Oyinkansola ‘Oyin’ Adebayo, the Founder and CEO of Niyo Enterprises, which is an ecosystem of brands that exists to economically empower Black women to be builders of high-impact ecosystems. Oyin’s personal purpose is to empower Black women globally to upskill, transform their careers and create a world-class black female ecosystem of entrepreneurs. Niyo Bootcamps has trained over 500 black women to be upskilled in various tech roles through the “Black CodHer” Bootcamp & Black Disruptor bootcamps, several of whom have gone on to create their own tech businesses or work for big-name companies.

Oyin arrived in the UK at the age of 12 from Lagos, Nigeria and struggled to fit into a culture in which she was suddenly an immigrant. That, combined with her awareness of the poverty she saw in her native Nigeria, led her to start focusing on social-impact work even while still in school. 

Fast-forward to now and she’s still working to make life better for young women, their families and wider communities. We talk about why and how the world doesn’t work for the majority of people, how focusing on race and racial justice must be more than just philanthropy and how leaders need to be having more uncomfortable conversations in order to truly make the world work.

It’s a zesty conversation with some great soundbites for your brain to grab onto and chew over as you go about your day. Please do enjoy it!

As mentioned in this episode - Nik Govier’s episode on The Discomfort Practice

Connect with Oyin:

Niyo Enterprises

Oyin’s LinkedIn

Oyin on Twitter

Oyin on Instagram

Niyo on Instagram 

Connect with Betsy:


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